Meet Our Team
The professionals who bring decades of real-world experience to your business education journey
Experience That Speaks
Our approach comes from people who've actually built businesses, navigated market downturns, and learned from both successes and failures. This isn't theory—it's practical wisdom earned through years in the field.
Marcus Rothwell
Senior Financial Strategy Consultant
From Corporate Finance to Education
Marcus spent fifteen years working in corporate finance before realizing that most business education missed the mark. "I kept seeing the same mistakes repeated," he explains. "People would learn formulas and theories, but when it came to making real decisions under pressure, they were lost."
His background includes risk assessment for mid-sized manufacturing companies during the 2008 financial crisis. That experience taught him something textbooks never could—how businesses actually survive when everything goes wrong. "We had clients who looked bulletproof on paper but couldn't adapt when their main supplier went under. Meanwhile, smaller companies with messy financials but good fundamentals weathered the storm just fine."
Recent projects include:
- Developing risk assessment frameworks for Australian small business associations (2024)
- Contributing to financial literacy programs for regional business chambers
- Creating practical case studies based on real business challenges from 2020-2024
- Consulting on business continuity planning for service-based companies
What makes Marcus different is his focus on decision-making under uncertainty. "Most financial education assumes you have perfect information," he says. "But in the real world, you're always working with incomplete data and changing circumstances. That's what we need to prepare people for."
Why We Do This Work
After watching countless smart people make preventable business mistakes, we decided there had to be a better way to share practical knowledge. Not through more theories or case studies from decades ago, but through current examples and real-world applications.
The Australian business landscape changed significantly between 2020 and 2024. Remote work, supply chain disruptions, changing consumer behavior—these weren't temporary adjustments. They became the new normal, and business education needed to catch up.
Practical Focus
We believe in learning through current examples and real scenarios, not outdated case studies.
Honest Perspective
Business involves uncertainty and risk. We don't promise easy answers, but we do provide useful frameworks.
